V Republican contest of social advertising «#ПознайБеларусь»

Create, inspire, travel! On May 15, the V Republican Social Advertising Competition "#DiscoverBelarus" starts

The Ministry of Sports and Tourism and the National Tourism Agency, with the support of the Ministry of Information, the Ministry of Culture, and the Ministry of Education, are holding
the V Republican Social Advertising Competition "#DiscoverBelarus".

 "#DiscoverBelarus" is your chance to contribute to the development of domestic tourism, draw attention to the unique corners of our country, and show that Belarus is not just about "potatoes", but also an incredible history, rich culture, and captivating nature.

 What is #DiscoverBelarus?

It is a platform for creative self-realization, where everyone can express their love for Belarus through social advertising. Our goal is to inspire people to travel across their homeland, discover unexplored routes, and see familiar places in a new light.

 Objectives of the competition

  • Creating a positive image of travel in Belarus.
  • Attracting attention to tourist resources and unique sites.
  • Popularizing the rich historical, cultural, and natural heritage of Belarus.
  • Engaging citizens in the socio-cultural life of the country.
  • Unleashing the creative potential of participants.
  • Expanding opportunities for creative self-realization of travelers.

 3 nominations

 "Slogan": come up with a short, memorable motto that will become a symbol of Belarusian tourism!

  1. "Poster": create a bright, attractive visual image that people will want to see on billboards across Belarus.
  2. "Video": shoot an inspiring video about your travels in Belarus or tell about the country's tourist opportunities (sub-nominations: "Traveler's Video", "Organization's Video").

 Who can participate?

Absolutely everyone! Anyone who loves Belarus and can think creatively! Individuals (including children and youth), legal entities, and individual entrepreneurs – we are waiting for your applications!

 #DiscoverBelarus in numbers: a competition that conquers hearts!

 Every year, the "#DiscoverBelarus" competition gains momentum! In 2024, a new record was set – 1315 applications!

I Competition – 2021 – 605 applications

II Competition – 2022 – 507 applications

III Competition – 2023 – 892 applications

IV Competition – 2024 – 1315 applications

The leader in activity in 2024 was the Mogilev region – 232 applications! The regions know a thing or two about social advertising!

The most popular nomination remains "Slogan" – 735 applications! Brevity is the sister of talent!

The social advertising competition includes all areas of tourism: cultural institutions, educational institutions, physical culture and sports complexes, industrial and medical tourism facilities, TICs, and other organizations. Together we will make Belarusian tourism even better!

Trends of 2024: artificial intelligence and national flavor

Modern technologies and eternal values – this is how the works of the competition participants can be characterized. With the help of AI, new images of Belarus were demonstrated in 2024. Interestingly, will we see a bison driving a BELAZ this year? But seriously, Belarus for most participants is associated with the following areas:

  • Industry and production: Belavia, Gomselmash, MTZ, BELAZ – power and innovation!
  • Nature: storks, bison, cornflowers, cranberries, cranes – the beauty and richness of the native land!
  • Culture and traditions: ornaments, folk costumes, Marc Chagall – a heritage we are proud of!
  • Attractions: castles, palaces, estates – witnesses of history and inspiration for future generations!

Inspired? Then participate in the #DiscoverBelarus competition and tell about your Belarus!

 To participate, you need to fill out the form at the link: https://forms.gle/uSbjB8QvmPPCr1qM6.

 Competition schedule:

  • from May 15 to September 10 – announcement of the competition, creation of the expert commission and competition jury, acceptance of applications for participation in the competition and registration of competition works;
  • from September 11 to 20 – analysis and evaluation of competition works, holding meetings of the expert commission and competition jury (where creativity, originality, novelty of the idea, argumentation and depth of disclosure of the declared topic, overall emotional impression, ethics of the competition work, accuracy and clarity of the style of presentation will be evaluated), summarizing the results of the competition; 
  • from September 21 to 30 – preparation for the award ceremony for the winners of the competition. The announcement and awarding of the winners of the competition with commemorative diplomas and gifts from partners will take place within the framework of the International Scientific and Practical Conference "Prospects for the Development of Tourism in Modern Conditions: Global Trends and Regional Contexts", dedicated to World Tourism Day (the place and time of the event will be announced separately).

Regulations on the Republican Social Advertising Competition "DISCOVERBELARUS"