Every Friday – home sweet home!
Project “Every Friday – native, own”
Large-scale campaign to promote domestic productsAbout the project
In Belarus, a large-scale project to promote domestic products has launched – “Every Friday – native, own”. Its goal is to showcase the richness and quality of Belarusian goods, highlight their competitiveness, and make supporting the national producer a good tradition.
How residents can join
Every Friday, the country's residents can join the campaign: buy Belarusian products, wear clothing from domestic designers, listen to national music and share it on social networks with hashtags
Registration for organizations and sole proprietors
Businesses, individual entrepreneurs, service sector organizations, and ordinary shoppers can join the project. A simple procedure is provided for legal entities and sole proprietors:
After that, the participant independently determines the format of their participation — from holding themed events to decorating trade halls in a national style.
Project values
Culture of consumption and Belarusian traditions
Special attention is given to the culture of consumption and the popularization of Belarusian traditions. The campaign covers all areas: from food and non-food goods to music, clothing and national cuisine.
Belarusian designers are actively developing new directions, opening boutiques, and manufacturers are creating products that have already gained recognition beyond the country.
Areas of participation
- food products
- non-food products
- music and national culture
- clothing of domestic designers
- national cuisine
Organizers emphasize that the project should become a heartfelt and beautiful celebration, uniting people around the native language, national values, and the quality of domestic products. “Belarusian Friday” can turn into a family tradition — set a table with our products, welcome guests in clothing from Belarusian brands, and accompany the evening with music and poems in the native language.
